Skip to content

Why Bother Creating A Brand For Your Internet Marketing Business


At a seminar not long ago, a graphic designer and I sat down where people were exchanging business cards. I checked out his logo, and he read the name on my card.

"I know that logo. We've been in touch before," I said.

"That's right. I know your name," he said.

Although we weren't able to determine when or why we'd exchanged mail previously, we guessed it had been at least five years back. Neither of us has a remarkable memory. Rather, he had created a distinctive visual identity for his design services, and I had devoted effort to relating my name with creative marketing.

For at least five years his look and my status had lurked in the other's memory banks, while thousands or hundreds of thousands of other business identities had come and gone without leaving a substantial trace. Why? Memorability. It demonstrates a key element of successful branding.

What is Branding?

Branding is the process of making distinctive and durable perceptions in the minds of shoppers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, source, preference and more.

Although most people people relate brands with big companies, the smallest of businesses can use branding techniques with great benefits. When a home-based craftspersons ties a beautifully designed tag on all her products telling the tale of who she is and where her creations originate from, she's branding her work. When the local market bundles groceries in bags displaying its business logo instead of generic "Thank you!" or plain totes, it's branding. When your logo is displayed with any of your internet marketing endeavors, it's branding.

While we relate brands with national brands like Crest, Huggies or Healthy Choice, branding doesn't necessarily require the monetary resources of Procter & Gamble. Branding doesn't even require a product or a tangible shipping mechanism. Branding comes with repetition and that is quickly done with any internet marketing procedure.

Techniques of branding include association of a company with logos, distinctive colors, slogans, musical sounds or songs, unusual features, mascots, packaging, an interesting name, behavioral hallmarks and much more, easily implemented for the home based business also.

Why Branding Pays Off

Time, money and energy spent on branding comes back many times over when the process plays out intelligently. Here's why:

1. Memorability. It's much easier to remember the branded company compared to the "what's its name?" one.

2. Loyalty. When people have a good experience with a special brand, they're more likely to buy that product or service more than contending brands.

3. Familiarity. Psychologists have shown that familiarity induces preference, which makes even non-customers more likely to recommend a brand they are familiar with.

4. Premium graphic, premium price. Branding can lift what you sell out of the realm of a commodity, with customers prepared to spend more for the well-branded product or service.

5. Extensions. With a well-established brand, you may spread the respect you've attained to a related new product, service or location more easily.

6. Greater company value. Creating your company into a brand name usually means that you can secure more money for the company when you choose to sell it.

7. Lower marketing expenditures. Even though you must invest money to create a brand, once it's created you get a bigger bang for every marketing buck using it.

8. For shoppers, less risk. People often choose the brand-name supplier over the no-name one when afraid of the outcomes of a mess up.

For all those reasons and more, branding fattens your bottom line.

Why Bother Creating A Brand For Your Internet Marketing Business
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Read to See why branding is good for your business?

Several Factors To Consider Prior To Monetizing A Website
A mistake many beginners make, is that they think of the money first. I know many will jump ship and start to look for the best way to make money with their sites right away.

Start Using The Well Proven One Week Marketing Plan And Quit All Your Futile Work
How many times in your Internet marketing career have you finished one task and then wondered what you should do next? If you're anything like me, it's a lot of times. Almost every day. That's why we need a plan.

The Top Three Tips For Online Business Ideas
Online business ideas are a dime a dozen. You can sell a lot of things on the web. You can sell bags, shoes, and apparel

Stop Running In Place: Discover How To Find Success Online
Chances are that many of you are eager to start making money online. While making money online is easier than most other sectors, it is not going to be a cake walk

Work At Home Business Start-Up Suggestions
In this day and age we have many choices available with which to earn a living. Obviously the most usual way is simply to get a job and become an employee, but you could also consider becoming self employed and running your own business.

Check Out This Short Article On The Do's And Don'ts Of Making Money With Adsense
There are a lot of people that make money simply by building websites and putting Google Adsense ads on them. There are also a lot of people that try to make money by building Adsense websites but have not been successful.

3 Means To Have More YouTube Followers
You already know the value of placing your own videos on YouTube and using YouTube as a medium for marketing yourself and your products. However, placing videos on YouTube is only a first step.

Do You Find Yourself Not Getting Anywhere With Your E-Mail Marketing? Hints On How To Boost Your List Building Campaigns
The money is in the list. At least that's what many of the top marketers claim. If you think about it, there may be some truth to that statement

Find Out How To Create Information Products That People Really Want And Will Pay You Forever
Create information products and you will create your own wealth. Knowing how to create information products that sell is the problem. If you tackle it in a systematic way it becomes easier than you might imagine.

Other Readings

Partner Sites